Browsing by Author "Caro Maldonado, Yessika Alejandra"
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Concepción empírica del marketing territorial en Boyacá a partir de los empresarios, entidades gubernamentales y gremios
Caro Maldonado, Yessika Alejandra (Universidad Pedagógica y Tecnológica de ColombiaFacultad de Ciencias Económicas, Administrativas y Contables, Escuela de Administración de Empresas, 2015)The present research project defines an approximation of the empirical conception of territorial marketing in Boyacá as a tool for regional development, through a documental-exploratorio study; where were identified the ...