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    • Marketing territorial, similitudes y diferencias con el marketing empresarial 

      Cuervo García, Emilian Almilcar (Universidad Pedagógica y Tecnológica de ColombiaFacultad de Ciencias Económicas, Administrativas y Contables, 2015)
      This brief describes the evolution and conceptual components of territorial marketing; establishing similarities and conceptual differences with business marketing from a document review. For this, it was necessary to ...