Browsing by Author "Cuervo García, Emilian Almilcar"
Now showing items 1-1 of 1
-
Marketing territorial, similitudes y diferencias con el marketing empresarial
Cuervo García, Emilian Almilcar (Universidad Pedagógica y Tecnológica de ColombiaFacultad de Ciencias Económicas, Administrativas y Contables, 2015)This brief describes the evolution and conceptual components of territorial marketing; establishing similarities and conceptual differences with business marketing from a document review. For this, it was necessary to ...